As a brand, Norrøna has worked consciously and consistently with the use of content in its communication, making it an incredibly exciting client to collaborate with. Iconic images from nature are at the core of Norrøna’s visual identity — a dream for any photographer in pursuit of the perfect shot.
This image of ski legend Bruno Compagnet is one of those moments, featured in many of Norrøna’s brand stores across cities around the world. A magical day in Lofoten — powder to the shoreline. Everything the brand stands for, captured in a single frame.
